A historic run to the finals of an international collegiate case competition resulted in a third-place finish for a group of marketing management students in the College of Business Administration. CPP members of the American Marketing Association traveled to New…
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Just as he was ready to launch his career after graduation, Phillip Kauffman watched his custom auto painting income plunge more than 80 percent, and he moved back in with his parents, but don’t think for a moment that he…
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Instead of bead necklaces, Cal Poly Pomona marketing management students returned from New Orleans with top honors in the exhibit display competition against some of the nation’s top universities. Fourteen students from the College of Business Administration competed against nearly…
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