Prof. Álvaro Huerta: What to consider when catering to underserved communities (Whittier Daily News)

Blvd Mrkt, an artisanal food hall in downtown Montebello, has become a marketing hub for corporations, with DC Studios recently staging a pop-up promotion for its Latino superhero film “Blue Beetle.” Álvaro Huerta, associate professor of urban and regional planning and ethnic and women’s studies, says there should be a balance between redevelopment, investment and gentrification when brands and companies cater to underserved communities. The article also quotes influencer marketing manager and alumnus Breedy “Coco” Chica (’21, communication).

This article was originally published by Whittier Daily News on Sept. 9, 2023.