The topic of trust will be the focus when renowned speaker, Stephen M. R. Covey, takes the stage at Cal Poly Pomona’s Bronco Student Center.
The author and businessman will give his talk on trust on Thursday, Feb. 15 at 6 p.m. in Ursa Major. Covey is the latest speaker to be featured during the College of Business Administration’s Dean’s Leadership Forum, and a quote from his best-selling book, “The SPEED of Trust,” offers a prelude of what to expect.
“We can increase trust – much faster than we think,” Covey writes. “Doing so will have a huge impact, both in the quality of our lives and in the results we’re able to achieve.”
During his tenure as CEO of Covey Leadership Center, Covey established the largest leadership development company in the world. According to CEO Magazine, he personally led the strategy that propelled his father, Stephen R. Covey’s book, “The 7 Habits of Highly Effective People,” to one of the most influential business books of the 20th century.
While previous headliners of the CBA’s Dean’s Leadership Forum, such as former MLB commissioner Peter Ueberroth, have focused on the steps involved in success, Covey is the first to touch on one of the key emotions involved with leading Fortune 500 companies.
“It is amazing how Stephen M. R. Covey establishes the essence of what trust is and how it can be established and kept,” said Horst H. Schulze, co-founder of The Ritz-Carlton Hotel Company. “Trust is the fundamental building block for a brand, and it is the glue for any lasting relationship.”
After his talk, Covey will field questions from the audience. There will be a brief book-signing session where attendees can have the author personalize copies of, “The SPEED of Trust.”
Complimentary tickets to see Covey the night of Feb. 15 can be reserved at https://CoveyDLF.eventbrite.com. Admission is free. Parking is $8.
The CBA’s Dean’s Leadership Forum is a special speaker series that aims to inspire and motivate leaders to transform business and society and is generously supported by 1971 accounting alumnus Ronald Gregoire and the Gregoire Family Trust, along with alumnus Lance Calvert. Past Leadership Forum speakers include former Deloitte Chairman Sharon Allen, FUBU CEO and “Shark Tank” star Daymond John, and Deutsch LA CEO Mike Sheldon.