The Bronco Bookstore was honored for the second consecutive year for its innovative and effective method of engaging students on Facebook.
The bookstore was named a 2013 Facebook All-Star by Connect2One, a marketing services company within the National Association of College Stores, a professional trade association representing the collegiate retailing industry.
Through the social media site, Bronco Bookstore’s official page (www.facebook.com/broncobookstore) connects with the campus community by posting pictures and videos to highlight sales, events and other news. The page currently has more than 8,000 followers, the most for a campus bookstore within the CSU system.
“We are very happy that the Bronco Bookstore Facebook page has been honored for the second consecutive year,” says Edwin Santiago, the University Foundation marketing director. “We work very hard to keep our social media sites current and engaging for the Cal Poly Pomona campus community, and we hope to continue our success.”
Connect2One awarded the bookstore a trophy at a late February luncheon in Kansas City.
The bookstore is operated by the Cal Poly Pomona Foundation Inc., a nonprofit organization.