Ask 10 people what sets Cal Poly Pomona apart, and you’ll probably get 10 different answers. Through the identity campaign, which started in 2009, the university hopes to strengthen and unify its brand. The long-term and multi-channel campaign features dramatic black-and-white images that highlight the university’s polytechnic approach, which provides valuable hands-on learning opportunities for … Continue reading This Is Cal Poly Pomona: Strengthening the University’s Identity