Guest speaker Seena Sharp, president of Sharp Market Intelligence, talked with Professor Stanley Abraham’s MHR 410 strategic management class in November. Sharp spoke about competitive intelligence, noting how it differs from competitor intelligence. (The latter is about competitors, and the former is about the changes in a firm’s external environment, including competitors.) Sharp shared stories about executives’ “blind spot” in believing what they want to believe instead of basing their assertions and decisions on data.
Sharp’s clients include Fortune 500 firms from the United States, Europe, Asia, and Africa. She publishes SharpInsights [www.sharpmarket.com/sharpinsights/index.html], which are brief monthly commentaries that stimulate thinking about new approaches, opportunities, trends and the unexpected. She recently published “Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World.”
(Photo caption: From left: student Rodolfo Torres, Professor Tarique Hossain, Seena Sharp and student Frank Occiato.)