Tourism Conference to Discuss Economic Outlook

As the nation reels from economic uncertainty, learn how the Southern California tourism industry is preparing to weather the storm. On Thursday, Nov. 13, notable tourism and economic experts will gather for the 20th Annual Southern California Visitor Industry Outlook Conference at the Los Angeles Marriott Downtown. This year's conference is titled “Surviving Tough Times.”

The conference is presented by The Collins College of Hospitality Management at Cal Poly Pomona and PKF Consulting, an international firm of management consultants, industry specialists, and appraisers who provide a full range of services to the hospitality, real estate and tourism industries.   

Conference highlights include: PKF 2009 Lodging Forecast, market trends, strategies for competing in Southern California from noted experts from the convention and visitor bureaus and a Southern California airport update.

Panelists and moderators include:

  • Charles Ahlers, President, Anaheim/Orange County Visitors & Convention Bureau 
  • Bruce Baltin, Conference Chair and Senior VP, PKF Consulting 
  • Skip Hull, President, CIC Research, Inc.  
  • Jack Kyser, Senior Vice President & Chief Economist, LA County Economic Corp.  
  • Mark Liberman, President & CEO, LA Inc. The Los Angeles Convention & Visitors Bureau 
  • Dan Mishell, Research Director, California Travel & Tourism Commission 
  • Traci Mercer, Director, Hotel Market Manager, Western Region Expedia, Inc. 
  • David Peckinpaugh, President and CEO, San Diego Convention & Visitors Bureau 
  • Lauren Schlau, Principal, Lauren Schlau Consulting 
  • Kathy Smits, Executive Director, Beverly Hills Conference & Visitors Bureau 
  • Mark Thorpe, Director, Air Service Marketing, Los Angeles World Airports 
  • Mark Van Stekelenburg, Vice President, PKF Consulting 

The conference program and registration form are available online.