As the nation reels from economic uncertainty, learn how the Southern California tourism industry is preparing to weather the storm. On Thursday, Nov. 13, notable tourism and economic experts will gather for the 20th Annual Southern California Visitor Industry Outlook Conference at the Los Angeles Marriott Downtown. This year's conference is titled “Surviving Tough Times.”
The conference is presented by The Collins College of Hospitality Management at Cal Poly Pomona and PKF Consulting, an international firm of management consultants, industry specialists, and appraisers who provide a full range of services to the hospitality, real estate and tourism industries.
Conference highlights include: PKF 2009 Lodging Forecast, market trends, strategies for competing in Southern California from noted experts from the convention and visitor bureaus and a Southern California airport update.
Panelists and moderators include:
The conference program and registration form are available online.