Billy Bronco Joins Other Mascots in National Advertisement


Billy Bronco Joins Other Mascots in National Advertisement
Mascots and friends corralled together at Cal State Long Beach to film the commercial.
Billy Bronco

Basketball season may be over for Cal Poly Pomona, but Billy Bronco still has some bounce in his step.

Cal Poly Pomona's spunky mascot is joining his fuzzy brethren for a 30-second television ad that encourages college hoop fans to have a fun, safe time during the upcoming NCAA basketball tournament.

Billy Bronco is joined by Cal State Fullerton's Tuffy the Elephant, Prospector Pete from Cal State Long Beach and many other university mascots for the ad “Good, Clean Fun.” The ad is part of campaign with the National Association of State Universities and Land Grant Colleges (NASULGC) who have partnered with Anheuser-Busch Co. to promote responsible alcohol consumption.

The commercial features mascots who receive pointers from a referee on how they can help promote celebrating responsibly and encourage fans to watch out for each other.

The spot features mascots from six California State University campuses. They are:

  • Cal Poly Pomona Billy Bronco           
  • Fresno State Bulldog           
  • Cal State Fullerton Tuffy the Elephant           
  • Cal State L.A. Golden Eagle           
  • Cal State Long Beach Prospector Pete           
  • Cal State Northridge Matador           

The other university mascots from NASULGC member campuses are:

  • Delaware State University Hornet           
  • University of Nevada Wolf Pack            
  • Kansas State University Wildcat            
  • University of California-Irvine Anteater            
  • Arizona State University Sun Devil            
  • Penn State Nittany Lion           
  • Wichita State University Wu Shock           

Anheuser-Busch will run the ad in the NCAA basketball tournament broadcasts, which air on CBS, March 15 through April 12.

The mascot ad is scheduled to run on Thursday, March 15, during Division 1 Games 2 and 4; Friday, March 16, during Game 5; Saturday, March 17, during Game 11, and Thursday, March 22, during Game 16.

The spot was shot at the Walter Pyramid on the Cal State Long Beach campus. To view the spot visit http://www.beeresponsible.com/home.html.