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| SIFE students designed a coloring book to help the Mexican youths understand global markets. |
During Spring Break, seven members of the Students in Free Enterprise (SIFE) club in the College of Business traveled to Ixtlan del Rio in Mexico to teach second-grade students at six schools about global markets.
Ixtlan del Rio is in the state of Nayarit in Mexico. From March 22-26, SIFE students worked with hundreds of students as well met with the town's mayor and other officials.
To help the Mexican youths understand global markets, the SIFE team members distributed about 400 bilingual coloring books they developed. The book tells the story of a farmer who grows corn to sell in both local and global markets.
“We feel it is important to help children understand the dynamics around them. The free and global markets of today are making the world of tomorrow even smaller. If students are able to realize and understand these concepts at a younger age, they will in time be better prepared for higher education, the workplace, and the rest of their lives,” says Judith Meza, an international business major and project leader.
SIFE students will also distribute their bilingual coloring books in the Inland Valley and San Gabriel Valley communities.
SIFE is an international non-profit organization that mobilizes university students to create economic opportunity for others while discovering their own potential. It is active on over 1,800 university campuses in more than 40 countries.
The Cal Poly Pomona SIFE students are working in partnership with the SIFE group at the Los Angeles Trade and Technical College, which sent an additional four students.
The Cal Poly Pomona SIFE chapter is highly active. After presenting a report of their year-long community outreach projects to a panel of business leaders last year, the Cal Poly Pomona SIFE team was named a 2005 SIFE USA Regional Champion.