A Cal Poly Pomona alumnus has been named senior vice president for communications for the Federal Reserve Bank of San Francisco.

Adrian Rodriguez (’86 public relations and organizational communication) began his new job on Feb. 1. He reports to the bank’s president and CEO and serves on the bank’s Executive Committee. Rodriguez will provide strategic direction to the bank’s communication efforts, overseeing social media, its website, financial education and outreach.

Rodriguez has 25 years’ experience in communications and management experience in the financial services sector. Prior to joining the Federal Reserve, he was the chief communication officer at MetLife. He started his career in community affairs with the former Security Pacific Bank, which is now part of Bank of America. Rodriguez also has worked at Home Savings and Washington Mutual, where he was chief communications officer.

The Federal Reserve Bank of San Francisco provides wholesale banking services to financial institutions throughout nine Western states. The Federal Reserve banking system formulates monetary policy, regulates banks, administers consumer protection laws and serves as a fiscal agent for the federal government.