A College of Business Administration marketing club won awards during spring break for outstanding achievement in fundraising and communications at the 33rd International Collegiate Conference in New Orleans.
To qualify for the awards, college chapters from the American Marketing Association (AMA) presented a 10-page report at the beginning of the school year mapping out their goals and strategies. In February, they submitted a 20-page report showing how well they executed their plans. Justin Rezvani, AMA president and marketing student, says judges noticed how successful members were in applying for and receiving on-campus grants. Executive board members also were adept in providing frequent, well-planned communications using many electronic platforms such as social media.
Cal Poly Pomona AMA members knew going into the competition they would be honored. They received notice in February that they received an honorable mention in the Nintendo Case Competition, the event’s premier contest.