Tackling Tough Questions About The Economy


The Collins College of Hospitality Management and PKF Consulting are partnering again to host the 21st annual Southern California Visitor Industry Outlook Conference. The event will take place Friday, Oct. 30 at the Pasadena Convention Center and will be titled “Where? When? & How Long?”

Attendees will enjoy a full day of panel discussion from tourism and economic experts about tends in Southern California. PKF Consulting, an international firm of management consultants, industry specialists, and appraisers who provide a full range of services to the hospitality, real estate and tourism industries, will also present its extensive lodging forecast report. This report contains detailed analyses of markets throughout Southern California.

Panelists and speakers will include:

  • Charles Ahlers, president, Anaheim/Orange County Visitor & Convention Bureau  
  • Bruce Baltin, conference chair and senior vice president, PKF Consulting  
  • Katie Callahan-Giobbi, meeting industry expert  
  • Jim O'Connell, The Langham Huntington Hotel & Spa  
  • Skip Hull, president, CIC Research, Inc.  
  • Mark Liberman, president & CEO, LA INC. The Los Angeles Convention & Visitors Bureau  
  • Jack Kyser, senior vice president & chief economist, LA County Economic Corp.  
  • Dan Mishell, research director, California Travel & Tourism Commission  
  • Audra Narikawa, Capital Group Companies * Haley Powers, CMP, Principal Insiteful Meetings  
  • Joe Terzi, president, San Diego Conference & Visitors Bureau  
  • Mark Van Stekelenburg, vice president, PKF Consulting  

Early bird registration is $130 and ends Oct. 9. General registration is $150 and ends Oct. 29. The full conference schedule and information about how to purchase tickets are available at www.cpp.edu/~vioc/index.shtml. Questions can be directed to socalvioc@gmail.com or (909) 869-4864.