Up to a 100 Cal Poly Pomona students will be able to set up online surveys, analyze user feedback, and use the results to conduct marketing research projects thanks to a grant from WebSurveyor, an online business survey provider.
Professor Sijun Wang in the International Business & Marketing (IBM) department received the two-year grant, which will extend through Aug. 21, 2008. In return for the software package, he will provide a white paper on the product's functionality.
Valued at $50,000, WebSurveyor's online survey tools allow organizations to conduct an unlimited number of surveys. Wang's students will use the company's software for Web-based surveys in IBM 408, Marketing Research, and IBM 409, Advanced Marketing Research.