Marketing Students Reach Out to Local Middle School Students


Marketing Students Reach Out to Local Middle School Students
IBM students and members of the Latino Business Students' Association assemble school supply bags for local middle school students.
Donated notebooks, paper, pencils, pens, highlighters, glue sticks and crayons were given to at least 400 needy children at Vina Danks Middle School in Ontario and Marshall Middle School in Pomona.

In fall 2004, International Business & Marketing students in the IBM 299 service-learning class taught by professor Joyce Emilio and members of the Latino Business Students' Association launched a campus-wide effort to collect school supplies to distribute to local middle school students. As part of their “Students Helping Students” campaign, they delivered supplies on Dec. 10 to at least 400 needy children at Vina Danks Middle School in Ontario and Marshall Middle School in Pomona.

The donations, which came from Cal Poly Pomona students, faculty and staff, included notebooks, paper, pencils, pens, highlighters, glue sticks and crayons.

The “Students Helping Students” campaign is part of IBM's Rock Your Future program, an outreach effort that encourages, motivates and educates high school and middle school students about the accessibility of higher education.

“My students were surprised to hear that some of the kids at these schools cannot afford to bring paper to school,” says Emilio. “Now, they will have paper, pencils, ballpoint pens, crayons and markers that will last for at least several months.”