Phillips , assistant professor and director, Center for Food
Marketing & Agribusiness Solutions, presented a paper at the
annual meeting of the Western Coordinating Committee (WCC) ? 72 on June 9 in Las Vegas. His paper, ?Analysis of Strategic Marketing Decisions for Organic Agricultural Producers,? was part of a session on industry food safety actions. The WCC – 72 is a USDA-chartered organization of scholars interested in agribusiness research, focusing on competitiveness and profitability. More than three dozen researchers from throughout the United States and Canada attended this year's meeting.