"Apparel Escapes" Gala Provides Support for Unique Apparel Merchandising and Management Program


Cal Poly Pomona?s Apparel Merchandising and Management (AMM) program held its annual wine and dessert fund-raiser, ?Apparel Escapes,? on Thursday, April 3, at the Kellogg West Conference Center.

AMM advisory board members and apparel industry leaders attended the event. The night featured a presentation recognizing Fred Ford, retiring senior vice president of Anchor Blue, for his continued support of the AMM program. A silent auction offered items from consumer electronics to bicycles to one-of-a-kind wearable art, all donated by industry sponsors.

This year?s event sponsors include Anchor Blue, California Fashion Foundation, Freudenberg, Hot Topic, Mervyn?s, St. John and Target.

The rapidly growing AMM program educates and prepares students for various positions in the apparel field, including product development, apparel engineering sales, purchasing and store management. Cal Poly Pomona has the only program on the west coast that offers a bachelor?s of science degree in AMM, and is one of only 13 in the United States to receive an endorsement from the American Apparel and Footwear Association.

?AMM has been successful in producing graduates that are in immediate demand by top apparel producers and retailers,? says AMM chair Betty Tracy. ?This fund-raiser is proof of the high level of support and recognition given to the program by the industry. We greatly value industry support as it confirms that the AMM program is meeting their needs.?